If you are hoping to improve your website’s ranking on search engine results pages for a series of targeted keywords and/or phrases, you are probably thinking about hiring a professional SEO company. The best SEO companies offer affordable pricing plans combined with visible results. With that in mind, in this short article, we are going to discuss some of the ways in which you can identify whether or not a SEO company is worth hiring. Basically, before you hire an SEO company to work on your website, you need to ask yourself five key questions:
Question 1 – Does the SEO company’s own website have a good SERP ranking with all of the major online search engines?
In general, a SEO company’s website should be in the first three results on search engine results pages when you search for the phrase “SEO services in AREA”, where “AREA” is replaced with your locality. Think about it, if an SEO company cannot get their own website ranked highly on SERP, why should you believe that they would be able to get your own website to rank highly on SERP?
Question 2 – Does the SEO company’s website provide useful resources and practical advice?
A good SEO company will not be afraid to provide potential clients with free resources. Furthermore, the best SEO companies avoid confusing their customers with technical jargon and they explain what their services provide in plain English.
Question 3 – Are the strategies deployed by the SEO company relevant?
All of the most popular online search engines are constantly updating their algorithms, so it is important that you use a SEO company that keeps up-to-date with the latest developments in the SEO field. After all, old SEO techniques, such as keyword stuffing and mass backlink building can prove detrimental to a website’s SERP ranking in 2013. The latest SEO techniques focus on social media networks, blogs, article direction submission, on-page SEO and the publication of press releases.
Question 4 – Are the results promised by the SEO company realistic?
If a SEO company promises to get your website ranked in first position for three different keywords with all of the major online search engines in less than two weeks, they are almost definitely making empty promises, especially if your targeted keywords have a lot of competition. However, if the SEO company promises to improve your website’s SERP ranking by several places with three months dedicated up-to-date search engine optimization work, you can be more confident that what you are begin charged for it what is actually going to be delivered. That said, if you are trying to improve your website’s rank for a selection of very competitive keywords, the cost of results-guaranteed SEO work would probably be so expensive that it would be unviable.
Question 5 – Is the SEO company going to outsource any work?
Many US-based SEO companies outsource their work to cheap Indian SEO service providers. Whilst outsourcing is not inherently bad, if qualified outsourcers are not selected, the results can be dismal. Furthermore, the work completed by incompetent outsourcers could negatively affect your business’s reputation. For instance, imagine that a SEO company outsources the writing of articles about your website for article directory submission. The person who writes the articles may not be very good at English and having such a person write articles on behalf of your business is unlikely to inspire any confidence in your native English potential customers.