Questions To Ask Before Hiring An SEO Company

If you are hoping to improve your website’s ranking on search engine results pages  for a series of targeted keywords and/or phrases, you are probably thinking about hiring a professional SEO company. The best SEO companies offer affordable pricing plans combined with visible results. With that in mind, in this short article, we are going to discuss some of the ways in which you can identify whether or not a SEO company is worth hiring. Basically, before you hire an SEO company to work on your website, you need to ask yourself five key questions:

Question 1Does the SEO company’s own website have a good SERP ranking with all of the major online search engines?

In general, a SEO company’s website should be in the first three results on search engine results pages when you search for the phrase “SEO services in AREA”, where “AREA” is replaced with your locality. Think about it, if an SEO company cannot get their own website ranked highly on SERP, why should you believe that they would be able to get your own website to rank highly on SERP?

Question 2 –  Does the SEO company’s website provide useful resources and practical advice?

A good SEO company will not be afraid to provide potential clients with free resources. Furthermore, the best SEO companies avoid confusing their customers with technical jargon and they explain what their services provide in plain English.

Question 3Are the strategies deployed by the SEO company relevant?

All of the most popular online search engines are constantly updating their algorithms, so it is important that you use a SEO company that keeps up-to-date with the latest developments in the SEO field. After all, old SEO techniques, such as keyword stuffing and mass backlink building can prove detrimental to a website’s SERP ranking in 2013. The latest SEO techniques focus on social media networks, blogs, article direction submission, on-page SEO and the publication of press releases.

Question 4Are the results promised by the SEO company realistic?

If a SEO company promises to get your website ranked in first position for three different keywords with all of the major online search engines in less than two weeks, they are almost definitely making empty promises, especially if your targeted keywords have a lot of competition. However, if the SEO company promises to improve your website’s SERP ranking by several places with three months dedicated up-to-date search engine optimization work, you can be more confident that what you are begin charged for it what is actually going to be delivered. That said, if you are trying to improve your website’s rank for a selection of very competitive keywords, the cost of results-guaranteed SEO work would probably be so expensive that it would be unviable.

Question 5Is the SEO company going to outsource any work?

Many US-based SEO companies outsource their work to cheap Indian SEO service providers. Whilst outsourcing is not inherently bad, if qualified outsourcers are not selected, the results can be dismal. Furthermore, the work completed by incompetent outsourcers could negatively affect your business’s reputation. For instance, imagine that a SEO company outsources the writing of articles about your website for article directory submission. The person who writes the articles may not be very good at English and having such a person write articles on behalf of your business is unlikely to inspire any confidence in your native English potential customers.

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Discover The Essential SEO Techniques For 2013

Since Google brought the Penguin and Panda updates online, it has caused chaos for a lot of webmasters. Google still sends out warnings to site owners that they have links pointing to their site that are not good, however they never tell you which ones, and yet they recommend that you do not use the Disavow tool. If your site has thousands of links what can you do? Nothing. Do not do anything, just ensure that the SEO you do from now on gives Google exactly what they want.

When these updates first came out, and Google started notifying people of bad links, and thousands of sites ended up receiving emails asking for links to be removed. This was rather stupid, as many links that were removed were actually positive ones, and so not only had webmasters taken a beating off Google, they also gave themselves a beating by lowering their own rankings. The webmasters that ignored these emails didn’t get hit by any kind of penalty.

So why had a lot of sites taken such a big hit with these Google updates if it was not due to bad linking? Well Google do not penalize sites for what they consider bad links pointing to them, as theoretically, you can’t control who links to a site. So what did happen to sites that dropped down the rankings? Google took down a lot of link networks, and so the Pagerank juice coming from them no longer counted on the sites they were pointing to. It was this lowering of the PR that caused sites to drop down the rankings, not any kind of penalty.

With the rankings having settled down in recent times, webmasters need to make sure that they use SEO techniques that make sure they are not only Penguin and Panda proof, but can also sail through any future updates in the years to come. It is reported that Google now uses over 200 variables to determine the ranking of a web site, and so you need to make sure that you use numerous SEO techniques. Most of the old practices you have known for years still work, they just have less effect on your overall ranking score, but this does not mean you should not use them.

Below you will find a number of techniques you need to implement to make sure that your site moves up the rankings during future updates, and at worse, stay the same. All of these techniques should be implemented if possible.

• Always setup a new Google Account for each web site, it may be easier to use just the one, but they should really be kept separate.

• Install Google Analytics on your site, and use both Google’s and Bing’s webmaster tools. If you use WordPress, then there are plugins available.

• Always interlink your pages, these links are just as important as links coming in from third parties.

• Always use H1 tags, but also H2, H3 etc if they fit into the page. Always ensure that H1 are used first.

• Your keyword should be in the URL, the title and description, and as a tag.

• Bold and italics used to be a favorite for SEO, but it has fallen out of favor. However, Google still uses it as a way to find keywords, just do not overuse them. If you can Bold and interlink even better.

• Make sure that your description is no more than 156 characters, as anything over that will not be shown on the results pages.

• The rules for backlinking have changed, so make sure you abide by them. You need a diverse spread of backlinks from all kinds of sites. This means blogs, forums, article directories, social media, and anything else you can think of. In fact, think what happens naturally, and then do that. Loads of links from the same kind of sites now gives out a red flag as unnatural.

• When using keywords in your backlinks you need to randomize them. If Google sees that 80% of all your backlinks are for ‘XYZ Widgets’, then that is another red flag. You need to split the backlinks between primary keywords, secondary keywords, naked URL’s, and calls to action. How these are split is still up for debate, but a ratio of 40:40:10:10 should do. Calls to action are just keywords such as ‘Click Here’ and ‘More Information’.

• There are plenty of tools for spying on the competitiors above you, so use them. Find out where they are getting the most PR juice from and try and get a link from those sites.

• Use either an online tool or a plugin to check for broken links. The odd one here and there is fine, but if they start to mount up then they can count against you. If you have a forum with tens of thousands of pages, do not worry about broken links. Google works on a percentage, so those that are broken, compared to those that aren’t will be a tiny figure, and so are irrelevant.

• Use the Google Keyword Planner tool to find keywords, and write a post on each of them. If you are no good at writing, or do not have the time, then outsource it. You should only pay around $4 for a generic SEO article.

• Use Google’s PageSpeed tool. Site loading times now effects your rankings, the faster your site loads, the higher up the ranking you will be. Even small tweaks such as compressing graphics more can move you up a few places.

• Make sure you server is using compression and caching to speed up your site.

• Make sure you have accounts with the main social media sites such as Twitter, Facebook, Linkedin, Pinterest and Google+.

• Make sure all of the images have ALT tags.

• Use a sitemap, and have it submitted to Google and Bing.

As you can see, not much has really changed apart from the way you use backlinks and keywords, and social media now plays a bigger part in ranking. By using the above techniques on a regular basis, you should ensure that your web site is secure from any of those nasty updates Google like to surprise the webmaster world with.

Read more about SEO Sunshine Coast

Why Should You Invest In SEO

Search Engine Optimizations has now become much more difficult that it used to be in the past. Gone are the days when Content was King! Also, post the Panda and Penguin updates from Google, simple search engine optimization techniques that could be repeated over and over again by webmasters to rapidly climb the Search Engine Results Page (SERPs) with good success could now potentially harm your websites.

Let me take you through, very briefly, over the evolution of the modern Search Engine Optimization techniques to understand where we came from and where we stand today:

About 10 years ago, in the early 1990s, search engines would mainly use keywords to rank a page. Therefore, if someone is searching for “Dog Food”, the search engines would return the page that had dog food the most number of times. Since the algorithm was very simple, webmasters could quickly use that to their advantage. A new website owner, targeting the Dog Food customers, would repeat “Dog Food” as many number of times on their page as possible without adding any value to the website visitor (sometimes repeating the keyword many times in the same font colour as the site background so that its not legible to the visitors but could be read by search engines).

This lead to Search Engines using a different method for ranking websites. While keyword was still important, search engines started measuring the keyword relevance and its appropriate density. It also started analysing its presence in the meta tags.
Also, the likes of Google, Yahoo, etc, wanted to find out “How often are people talking about this page?” The best way to answer that was, how many websites across the internet are linking back to that site or web page and in what context or for what keywords are they linking back. Hence came two more concepts that became the bread and butter for article marketers – Back Links and “Anchor Text”. Using these, most search engines were able to determine the merit of a site or a web page.
This was again taken advantage of by webmasters. After analysing the SERP results, they came up with a sure formula to boost rankings. This comprised of:

On Page SEO

• Start Title with keyword

• Maintain a keyword density of 3 to 5% on the articles

• Write proper meta tags including the keyword

• Use the keyword in H1/H3 tags in the article, etc

Off Page SEO: This generating back links by using the keywords as anchor texts

• Add backlinks by using blog comments

• Post articles with backlinks on Web2 sites like Ezines, Hubpages, etc

• Creating a link wheel where each article has one link pointing to the web page and another one pointing to some other articles which again would have two links

• Using tools available in market for viral link building to hundreds and thousands of sites

However, after the two quick updates from Google i.e. Panda and Penguin, many of these link building techniques are no longer effective. In some cases they are counterproductive and Google is now able to detect such unnatural backlinks and penalize the websites. This is more of a reason why webmasters today should seek help from firms specializing in SEO even if it comes at a price.


3 Things You Need To Know About SEO Optimisation

Being able to dominate the search engines for keywords that relate to your business is more important than ever these days. Paid advertising is more expensive than ever, and things aren’t going to let up anytime soon. For a business on a strict budget, or a new venture that is trying to find its footing the organic search results provide the best hope for exposure and success. Much has been made about the death of SEO optimisation lately; but you can rest assured knowing that is very much alive and well. You just need to know the right way to go about it. Consider the following tips to help you on your journey.

Not All Of The Old Techniques Are Dead

Over the past decade Google has done a lot to make sure that their search engine queries return only the most relevant content to the end user. Major updates like Florida, Panda, Penguin, and Penguin 2.0 have completely shaken up the way that SEO optimisation is done. For a lot of less informed online marketers it can even seem like SEO is “dead”. This couldn’t be further from the truth–in fact not much at all has changed for those that do things the right way. By sticking to basic onpage and offpage principles you can set the foundations for a strong SERP profile along with a little bit of backlinking.

You Need To Focus On Humans More Than Ever When It Comes To SEO Optimisation

So what did the algorithm updates mentioned above actually do then if the basic principles are still working? The Google algorithm has never been leaked so no one can say specifically what the code does in terms of SEO optimisation; but we do know that all changes are geared towards making things more attractive to humans. In the past, too many searchers and customers were being sent to spun articles that couldn’t be deciphered into English (and definitely weren’t helpful). Algorithm updates are mostly aimed towards removing these results, and also cutting out fake backlinks that pushed this kind of content to the top.

You needn’t worry about this as long as your content is written and marketed with a human end reader in mind. That means making sure that your piece actually helps solve the keyword query (e.g. “how to lose weight”) and that your reader doesn’t need a dictionary to decipher it.

You Need Help

The fact that SEO isn’t dead is a good thing for many people; but it doesn’t mean that ranking in the search engines is going to be particularly easy. Here’s the thing: if you’re new to the game it can take a lot of time to get the techniques down to a science, meaning you’ll be sinking a ton of time into learning SEO. For many businesses this is not feasible: you have other things that you need to do to ensure growth. That’s why your best bet is to hire an SEO professional, someone who knows the “game” inside and out and is willing to do the grunt work for you.

Finding them is easier than you think, so look around today and get your website the attention that it deserves.


Essential Tips For Website SEO

Search Engine Optimization is the most important part of online marketing. If search engines cannot understand your website, then it will not rank well in the search results, so you will lose out on a lot of traffic. The SEO industry is a rapidly evolving one, and SEO experts have a lot of tricks that they use to catapult websites to the front page of Google. Keeping up with all of those tricks is an almost impossible task for someone who does not work in the field, but there are some basic website SEO best practices that every webmaster should follow.

Meta Tags Still Matter

Meta tags have been around even longer than true search engines have existed. During the early days of the World Wide Web, meta tags were used to describe websites, and primitive “meta search engines” would catalogue websites based on the content of those tags. Meta search engines died out many years ago, partly because they were unreliable. Webmasters frequently engaged in a practice known as keyword stuffing, inserting irrelevant but high-traffic keywords into their meta tags to fool search engines into showing their site in the search results.

While meta search engines are no longer used, meta tags are still important. Make sure that your site has a unique meta title and meta description on every page. Many search engines will use those fields to populate your site’s name and description in their search results.

Use H1 Tags Properly

Google’s crawler has come a long way in recent years, and it is pretty good at understanding the contents of most websites. However, it still uses some simple rules to make decisions about content. One such rule is to assume that the first H1 tag it encounters is a title. Follow that rule in your own web page design to ensure that Google figures out what your page is supposed to be about.

Supply A Sitemap

A sitemap is an XML file which contains a list of every page on your site, along with a brief description and some information about how frequently that page is updated. If your CMS does not automate the creation of sitemaps, use an online tool to build one manually, or install a plugin to take care of it. If you do not have a sitemap, you cannot guarantee that Google or Bing will see every page on your website.

Don’t Sell Or Buy Links

Google has recently started tightening up on websites which buy or sell links for the purposes of manipulating Page Rank. Do not take the risk of buying or selling links. If your site is identified as one which contains paid links, then Google will penalize you, and none of the links on your site will pass page rank any more. If you buy links from a site, and that site gets penalized, then you will have wasted your money because the links will be worthless. Instead of buying and selling links, try guest blogging or PPC advertising to increase your traffic.

Website SEO is a rapidly evolving field, but the basic rules are simple. Create good content and make sure your site is fast loading and accessible. If you focus on the basics, good rankings will follow.


Tips To Succeed In Seo Nz

SEO NZIf you do not have enough resources to kick start a costly advertising campaign, you can invest in some proper SEO NZ. First off, you need to launch a serious keyword research campaign. Get to know all the search terms which are more popular among your target market. You can get a number of online tools to help you get all the statistics. You also need to know about the competitiveness of these keywords. This will give you a clear knowledge of how well you will rank if your site is optimized for certain keywords. Building your site around the right keywords is the only way to succeed in SEO NZ.

You cannot fail to make use of social media if you want to succeed in SEO NZ. Make sure your website has social media share buttons. If you have a blog, make sure you have included the same buttons on every page of your blog. These buttons will build quality back links which help to boost traffic to your site. Efficient SEO NZ is only realized by making good use of social media so never underestimate the importance of sharing content on social media sites.

Content creation is also another subject of importance in SEO NZ. Without relevant and informative content, your website will not receive a constant flow of customers on a daily basis. You have to keep web visitors engaged and you can only do this by posting quality content on your web pages. Work on blogs, press releases and articles which help you to drive traffic to your site. You should also participate in online forums or basically any other relevant site that will help you to keep users engaged. Work on giving your target customers valuable information about your brand and you shall not be disappointed.

It is also important to ensure that links that sites which are being linked to your own are quality online sources. Poor quality back links can compromise your site’s performance online. You need to create links from quality sources to make SEO NZ work for your small business. Take your time to evaluate all your links and ensure that they are all quality. Make sure all online directories where you choose to post your content are credible. Linking to banned sites or others which are considered spammed may compromise your ranking significantly. You would rather concentrate on a few quality back links that hundreds of low quality links from unreliable sources.

Additionally, SEO NZ is a process that needs to be continuous. Remember that there are numerous sites online offering similar products and services. These people are also trying to get to that top ranking. What this means is that, if you fail to implement SEO strategies which maintain your top ranking, you will soon experience a decrease in ranking. You need to invest in quality SEO services in the long term so that your business is always known as the authority in our industry. Implement strategies which help you attract target customers and you will enjoy an increase in revenue for a long time to come.

Best Seo Tips You Must Apply As Basics

best SEOAll Search Engines has basic work plan they employ when deciding the first websites to appear in the first pages of a search. The work plan involves the search engine’s inner calculations (algorithms) whose principle revolves around some basics.  It encompasses among the best practices – the use of the best SEO to maximize website visibility by the search engines.

There are quite a collection of ideally top SEO firms that provide these basic tactics to increase web visibility. Each fortnight, month, year, there is a new SEO tactic, but there are a few basic SEO practices you ought not to fail to use in your endeavors to maximize visibility of your website. These include: SEO articles, SEO Blogs, SOE interlink and sure as you know, working with a reputable SEO firm to provide you with the best SEO. The best practice however is to work them together to maximize the optimization of the search engine.

The Search engines utilize the use of keywords to bring the search into visible pages. When a user types in the keyword, the best SEO article related to the keyword shows up. In the article, you have probably hyperlinked the main website where your business is located and therefore your clients, with the use of the cleverly crafted keyword in the article are able to wire through into your website.

Like SEO articles, blogs are part of the larger marketing campaign for your website/ Products. Captivating blogs also introduced into the search engine top pages by the keywords can work wonders in pinning your website at the top of the search engine pages. This means if a blog related to your website get a better page ranking, it is spotted faster by the users who read it and in the process get the urges to clink on the link leading to your website. The trick is using topically related well written blogs. This ensures that the algorithm of the search engine is able to detect the relevance of your blog to the search entered and it gives it a preference. The competition is however high, but the best SEO always wins better ranking.

This works interchangeably with articles and blogs to influence the search engine preference towards prioritizing the websites in top pages. An article or blog can relate to the website content via interlinking and interlinking as best SEO ensures a quicker and better page ranking of the search entered.

SEO is a big industry. Incorporating the best SEO into our website is so technical and hence there are specialists on this. They provide the best keywords, SEO articles, interlinking and all in the hope of getting the best page ranking in the search engines. Since they are several in the market, finding the best SEO to work with should be guided by the ratings of the firm in the realms of reviews made about it, experience they have in the practice and all these balanced with reasonable pricing.