The field of search engine optimisation changes rapidly and regularly sees new techniques. With the search engines also changing their algorithms and some like Google forbidding certain techniques, it is important that one is aware of all the new happenings in the field. This is because one would need to take advantage of the new methods and also be sure that whatever search engine optimisation strategy they are using is not forbidden. This knowledge is important both to the search engine optimisation companies and to their clients. The SEO companies will need to know the trends in order to be able to offer quality service to their clients. On the other hand, clients will need this information to determine, which SEO company is updated and thus avoid wasting their money with the wrong company.
Some of the changes noted in the search engine optimisation industry include:
- Focus on more organic traffic. Organic traffic refers to getting visitors to your site in the natural way. It is also known as direct traffic. More companies now want to have clients coming straight to their sites from the search pages. This therefore places much emphasis on the need for a higher rank. The advantage of organic traffic is that people coming to the site are most likely to be clients. Thus, strategies have to be put in place to achieve a higher rank.
- Thematic optimisation. Previously, all one had to do was have web content done and just stuff in the relevant keywords in high density. Presently, this will lead to the flagging of your site and even a harsher penalty. To avoid this, clients are now seeking to have thematic optimisation. This refers to the creation of fresh relevant content that benefits the reader and the search engine user. To achieve this, the right keywords are chosen and well-researched content created around them. When the information is relevant and with the right keyword density, the site is ranked higher.
- Applications development. Presently, people are using numerous information gadgets to access the Internet and do their search there. From smartphones to tablets, there is no need of the desktop computer. As such, your site should have applications that will allow the user of such media to find you. Aside from that, you should also have social media applications that will enable the huge number of users of the new media get to you.